How would we describe our Prestige® Prime Rib (aka “Standing Rib Roast”) into just a few words…Big, tender, juicy, amazing, impressive, and DELICIOUS. The ULTIMATE roast that feeds 8 to 12 people. ALL Prime Ribs are USDA Choice grade. Prime Rib has long been considered the pinnacle of luxury meals. As far as we are concerned, it has earned the title. Prime Rib is a rich, well marbled cut that is very tender, juicy, and flavorful. We take our Prestige® Prime Rib further than most and age it 35 days prior to trimming, portioning, packaging, and freezing. This makes our Prime Rib exquisitely tender and flavorful…even among Prime Rib. If you’re looking for the ultimate family style cut…you just found it.