Signature Seasoning has become a legendary product in a matter of just a few years. Customers have emailed endless ideas for dishes and drinks they've found perfect for the Signature Seasoning profile. We made Signature Universal easier to use and we ground it fine so it blends into sauces, drinks more easily. It's also spectacular on French fries and hash browns. We also lowered the overall sodium level in the process. This truly is "Universal" seasoning.